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We need to address our consumption
in or efforts to become more sustainable. In general, this means consuming
less and differently. This does not necessarily mean making sacrifices,
rather it means making better choices. Almost everyone who takes this on
eventually finds their quality of life actually improves as they begin to
consume consciously.
According to research by the Union of Concerned Scientists, the actions that have the biggest positive impact on the environment include:
See the 12 most effective environmental actions for consumers for a complete listing. To see the area you could most effectively focus on to become more sustainable, calculate your Ecological Footprint. Your results will indicate your relative consumption in the areas of food, mobility, shelter and goods and services. In addition, whenever possible you can reduce and reuse, and buy local and green and share. Here are some resources to help you: General Information: The Center for the New American Dream helps Americans consume responsibly to protect the environment, enhance quality of life and promote social justice. They work to conserve natural resources, counter the commercialization of our culture and promote positive changes in the way goods are produced and consumed Co-op America is a national non-profit with a mission to educate and inform people oh how to use their spending and investing power to bring the values of social justice and environmental sustainability into the economy as well as helping sustainable business emerge and thrive and pressure irresponsible companies to become more sustainable. They publish the National Green Pages. Buying (and Not Buying) Locally: The Organic Guide
to Sonoma, Napa and Mendocino Counties. This book, from Community
Action Publications (CAP), makes it easy to find and support local goods
and services (food, wine, clothing, farms, nurseries, community gardens,
etc.) that are more sustainable alternatives to conventional products.
They have a similar guide for San Francisco as well. The SEE Green Directory provides listings of local businesses that are integrating social, environmental, and economic values into their business practices FOOD that is seasonal, local, small scale and organic or beyond
organic is optimal and in Sonoma County we are blessed with many choices.
Consider: There is a Farmer's Market in just about every town in Sonoma County. In addition to be being great sources of local produce, they are usually wonderful community events. Check local listings for the Farmer's Market nearest you Laguna Farm is an example of a CSA-Community Shared Agriculture--whereby consumers support local agriculture through monthly subscriptions for beyond organic produce. Weekly boxes of produce are delivered to your home, at a nearby drop-off site or for pick up at the farm through out the year.
FAIR TRADE is exchanging goods and services based on economic and social justice for the producers as well as the consumers. The goal is mutual empowerment and creating a positive relationship whereby all benefit. Among other things, look for Fair Trade products including coffee and chocolate. For more information see Fair Trade Resources Network and Sustainable Petaluma's web site. Global Exchange has two fair trade stores in the Bay Area as well as goods available on-line. Two local independent fair trade stores are Baksheesh in Sonoma and Kindred Fair Trade Handcrafts in Santa Rosa. GARBAGE or GOLD? SonoMax is a free service helping local businesses finds reuse and recycling opportunities for materials typically discarded, such as empty containers or manufacturing by-products. Any business, nonprofit group, or government agency can list materials they have available or would like to acquire by going to the web site.
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